CASE STUDY // SIX SIGMA AUTODESIGN
Services Rendered: Social Media, Event Production, Public Relations, Product Placement, Design, Marketing Consultation
In the age of social media, consumers are saturated with content at every level from multiple platforms every day. IMG’s services were tapped on to help catapult Six Sigma Autodesign into the automotive aftermarket industry. Through proven guerilla marketing techniques and leveraging industry influencers Ignition was able to create unprecedented reach in both traditional press and social media for SSA.
IMG utilized non-endemic collaborations to increase impressions for SSA by working with boutique clothing brand Crooks & Castles. SSA’s display vehicle was arranged by Ignition to be displayed in store at Crooks & Castles’ flagship store in the heart of Los Angeles.
// Vehicle placement at the coveted SEMA automotive tradeshow two consecutive years in a row
// Press coverage via published magazine features as well as leading online websites
// Marketing partnerships which have increased brand presence and recognition
// 300% social media growth in the last 12 months