CASE STUDY // Rocket Bunny
Services Rendered: Product Placement, Design, Marketing Consultation
Quickly establishing a reputation for developing some of the best aero kits in the aftermarket industry, Rocket Bunny has taken the car tuning world by storm. Hailing from Osaka, Japan, Rocket Bunny faced a challenge. How to debut a new aero kit for Acura NSX at the automotive tradeshow SEMA in Las Vegas, NV.
IMG stepped in to execute the project from sourcing a vehicle down to booth allocation at the trade show. Leveraging strategic partners, Ignition was able to build arguably one of the most popular cars of SEMA. With hundreds of thousands of impressions and press coverage, the Rocket Bunny NSX build has even been immortalized time and time again in video game renderings by enthusiasts around the world.
// Vehicle build and debut at the SEMA trade show
// 10+ million social impressions
// Secured web, social and print articles
// Increased brand awareness and sales