CASE STUDY // NITTO: RACE QUEEENS
Services Rendered: Event Production, Public Relations, Product Placement, Marketing Consultation
Impressions, reach and engagement are the terms and expectations of today’s marketing world. With an aggressive motorsport program, Nitto’s goal was to increase brand visibility and social media exposure through an Umbrella Girl program.
Ignition was brought in to design all uniforms and to staff spokes models for the brand with social media exposure paramount for each decision made along the way. The result was a successful combination of on-site activation staff that doubled as social media brand ambassadors and influencers.
// A complete turnkey spokes-model program including logistics and travel
// Full execution of uniforms and associated collateral from concept to reality
// Thousands of impressions on social media as well as on-site
// Unparalleled brand activation drawing the largest crowd at attended events