CASE STUDY // MCLAREN ROAD TO PEBBLE
Services Rendered: Event Production, Event Staffing, Marketing Consultation
Every year a mass pilgrimage of car enthusiasts flock to Pebble Beach Concours d’Elegance to join some of the world’s elite brands and car collectors. IMG took part in helping to organize a McLaren official caravan from Los Angeles to Pebble Beach. Over 20 privately owned vehicles attended the event, including two extremely rare McLaren P1’s.
// Over 40 VIP attendees and advocates of the McLaren brand.
// Establishment of the McLaren brand presence at Pebble Beach.
// Relationship building with automotive tastemakers.