CASE STUDY // SOUFEEL VALENTINE’S DAY CAMPAIGN
Services Rendered: Commercial Treatment, Branding, Photography, Video Production, Marketing Consultation
“For every memorable day” is the official slogan of Soufeel. But what happens when a boyfriend forgets about said memorable day? Ignition Marketing Group was tasked with executing a Valentine’s Day campaign with a twist.
Working closely with the client, IMG developed a commercial treatment and fine-tuned a storyboard to meet Soufeel’s expectations. From casting and location scouting, down to post work, all aspects of the project were proposed and executed by Ignition. The completed piece was utilized through multiple advertising platforms as well as Soufee’s social media.
// Direct sales increase with customers specifically referencing the commercial
// Increased YouTube traffic with the highest amount of views to date for the client
// Creative assets to help execute the Valentine’s Day campaign.