CASE STUDY // TARGA TROPHY
Services Rendered: Social Media, Event Staffing, Public Relations, Marketing Consultation, Photography
Targa Trophy had one thing in mind when they came to IMG, increase their social media footprint. Ignition was able to work closely with the client to increase followers and engagement in the social media landscape while helping to refine the brand image and voice.
Post analytic event reports generated by IMG helped Targa understand their event attendee demographics better. Ultimately this data allowed Targa Trophy to approach and secure relevant marketing partners to help grow the scope of their events as well as their brand equity.
// Over 280% cumulative increase in social media following.
// Event analytic reports crucial in sustaining and building marketing partner relationships.
// Creative assets for web and social media distribution.