CASE STUDY // HANKOOK TIRE HOSPITALITY
Services Rendered: Event Production, Public Relations, Product Placement, Marketing Consultation
There is no replacing quality face to face time with your customer. But what happens when your meeting location is exposed to the noise, weather and the elements of a full blown race track? Hankook Tire enlisted the help of IMG to ensure the ultimate VIP experience for their tire dealers.
IMG’s goal was to create an escape for Hankook’s customers, a place for them to get away relax and recharge. Fully stocked coolers, catered scratch kitchen made meals, and give away bags made the Hankook Tire Hospitality Tent track side experience second to none.
In addition, the Hankook Hospitality Tent doubled as an activation area for Hankook to interact with end consumers. IMG was able to distribute branded merchandise to thousands of consumers nationwide.
// Over 1,200 VIP guests
// 7 events executed nationwide
// Improved b2b relationships
// Thousands of physical impressions with grassroot motorsport enthusiasts and consumers